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1 Post authored by: Linda Lorelle


computer and coffeeHave you noticed that one of the new buzzwords is “storytelling”?


It seems every time you turn around someone is talking about the power of story. Well, there’s a good reason for that. Stories make people feel. To quote the late, great Maya Angelou, one of the most gifted storytellers of all time, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel." 


Think fast. What do you remember about the last speech or presentation you saw? Was it those sexy statistics that made your eyes glaze over? Or was it the speech that began with something like “I grew up on the south side of Chicago at exactly the right moment in history".


I know what you’re thinking.  I work in the energy industry and who cares where I grew up!  Furthermore, for as long as I can remember, the mantra has been “don’t talk about what you do.” The problem with that is, it leaves the door wide open for someone else to frame your story.  Wouldn’t it be better for you to frame it yourself, to own your story — to speak with confidence and pride about what you do, why you do it and how it helps power our world?


In this digital age of social media, instant news and yes, “fake news”, the industry is slowly coming to the realization that it must tell its own story, and you are a critical part of that  Pink Petro is all about changing the energy narrative and HERWorld18 is kicking off with a workshop to help you do just that.  


All you have to do is sign up (you can do that here) and join us on March 7, from noon - 4 p.m., the day before HERWorld. This will be an opportunity to brainstorm an upcoming presentation, dissect a prior speaking gig or prepare for the next time you get a chance to tell your story. We'll ask you to do a bit of homework before you arrive, and after we feed you, we’ll get down to business — the business of telling your energy story in a way it’s never been told before.


Space is limited — register today!


More about Linda Lorelle: Linda is best known as a two-time Emmy Award-winning journalist who anchored the evening news for nearly 17 years at Houston’s NBC affiliate, KPRC-TV. Linda is also a two-time winner of the prestigious national Gracie Award, given by the American Women in Radio and Television, as well as numerous other local and national awards. As CEO & Executive Producer of Lorelle Media, Linda now uses her storytelling skills to help clients define and own their stories through compelling video production and presentation coaching.She is also a highly sought keynote speaker, panel moderator and emcee.