Eric Whittington of The Whittington Group volunteers a lot of his time to supporting the entrepreneurial endeavors and startups in San Antonio. He recently posted tips on building a startup brand that I think were spot on - especially for those building brands in Small Communities (i.e. vs. Houston). One thing I have learned starting a company in South Texas is having a physical address is just a must. It doesn't have to be expensive (mine is not) and you may rarely use it, but folks are still funny about bricks and mortar.