Marilynn Barber

Why you should dress like you mean business

Blog Post created by Marilynn Barber on Dec 11, 2017

I spoke to a great group of woman at the PinkPetro event recently.  My talk was about using your dress (what you wear daily) to communicate both your competence, your value, and your aspirations through the visual of our dress.  Through our presence. 

Humans are visual, that’s how our species survived.  The visual told us whether to run or fight.  And it helped us connect to each other.   And those instincts survive today.  The way we look continues to be the predictor of our behavior, filtered through the adaptive unconscious.

My point was that we can strategically plan HOW we want to be seen in our work environment to express our value, authority, and potential for leadership.  And, as any marketing professional knows, our message needs to be consistent on a daily basis.  That’s the ‘personal brand’ message you’ve probably heard about.  And that’s how we develop trust.

I believe that today, women in the corporate world need to be especially vigilant in crafting our unique message and making certain it is consistent.  Our image is everywhere thanks to the internet and social media, and every image adds another impression of you.  And each face-to-face interaction you have is yet another impression. You have the power to affect how people see you and connect to you.   If we want our story to remain constant and our influence to grow we need to make this a priority.

You’re gonna get up every day and get dressed for work.  You tell your story every day.  So tell your story and your aspirations with the greatest impact.  Imagine how much more meaningful your life could be!  

The way you look affects the way you think, the way you feel, the way you act and the way others react to you.  What if this is the secret sauce to stopping that nagging self-doubt of Imposter Syndrome that follows you around incessantly?

All you have to do is decide!

The only thing you have complete control over is the way you dress. 

So tell people YOUR story, YOUR way, EVERY day.

Dress like YOU mean business! 

And, good news!  If you’re sitting there thinking, “great idea, now what?” I will be offering a lunchtime workshop through PinkPetro in February called “The Art of Presence” where we’ll get into the nitty-gritty of how to do this with specific ideas and strategies for you, in your business culture.  It’s scheduled February 7 and February 22.  So sign up now and get ready for YOUR future!#

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