A 36-question online survey developed by Imperative, the organization founded by Aaron Hurst, author of The Purpose Economy, was given to 6,332 U.S. adults this August. The responses revealed 28 percent of the U.S. workforce—42 million out of 150 million people—is purpose-oriented, while the rest, well, they're just going to work every day. The study found that women and people aged 55+ are more likely to be purposeful than men or those in middle-age. The report argues that purpose-oriented employees do better work, have higher well-being, stay in their jobs longer and are better ambassadors for their employers, suggesting organizations should therefore look to identify purposeful people and promote and retain them.
Do you work toward the greater good, or is the daily grind just that? Do you believe there are purpose-driven roles in energy?
To read more about the study and what it means to managers, click here.
To learn more about Imperative, and the initiative behind the study, and to find out more about working with purpose, click here.